Feb
20
2010
Shift The Label; Kill The Brand
Author: Fat Plaid ShirtAs the days go by, I have carefully reviewed my actions, my thoughts, and the person I am molding into. I have slowly reinvented myself, removed the internet tethers I have removed the separate labels each site eventually molded me into such as lawyer to be, family man, musician, ect… and rebranded myself as me.
It’s very difficult to do it mind you. A lot harder than I thought. Anyway, my brand is me. I’m a person. I’m not infallible. I’m not a parent here, a student there, an apprentice at this time, a consumer after these hours… I’m me. I feel different now that the only me is wound up around air instead of commerce pushing networking sites that have drug me through their terms of use and privacy sold to the highest bidders. It’s weird, I feel kind of defensive now, people ask “why did you leave ____?” When I say I have email and a phone and they can talk to me in person, the look they give me is priceless. It’s as if it’s not only easier to poke me, or comment on my wall, but to actually have person to person contact unless you bump into me is simply a hassle. Well, I guess there’s a reason we never call each other huh?