Tiger Woods is back in the spotlight, some say by accident, and some are saying it’s planned. Well, either way, he (it) is a perfect example of the iconic failure that is general consumer products.
Here’s the thing. Tiger is a person. Check it out, a real life person. Not an infallible icon, not a god, not a lexus, not the newest phone, he’s a living breathing person. You wouldn’t know it, mostly because his profile represents strength, pride, hard work, also known as EA sports, Gillette, Nike, tiger woods Dubai (a golf resort), upper deck, and a pga tour partner (according to his website). Unfortunately, recently, if you recall, he was thrown off his amazing crystal pedestal because he is not bred an honest, hard working, moral-comic book character we all aspire to be: he became an average, normal person with marital and personal problems in front of everyone; Tiger lost his powers, and therefore, his status as an icon from giant corporations to reg’lar folk. Normal people aren’t sponsored by companies. They can’t market average people. They can only market those things consumers wish they could be.
Dear giant corporations: I have two children, a beautiful wife, and I go to school to enrich my brain. I realize that by enriching my brain instead of my golf swing, or my batting average, or my average built chest, that you can’t sponsor me. This is in direct opposition to what you would have me believe however. Although I, and all other college grads, are the exception to the average person because a small percentage of the population graduates college, and an even smaller percent get a doctorate or masters or J.D., we are still not the iconic god-like good looking powerful sports hero you need us to be in order to sell your sweat-shop-poverty-labor-created junk, and for that I apologize to you. I hope to teach my children, and all their friends, that not only are you selling junk, but they should stand before you and force you to answer as to why you can’t treat consumers better? Why you can’t help feed the hungry, why you can’t pay your workers better, why you can’t have more concern for the environment? Why do you steal from the very people you market to? Until consumers demand you do these things, it’s hard for you to justify answering my children, but the day will come. There will be a day when responsible corporations are the norm instead of the fringe.
On a final note, my daughter went to a birthday party the other day, and while all the kids were being asked whether they wanted kool-aid or water, my daughter, out of the 19 kids, asked for water. Then, she said “what is kool-aid?” Yeah, she doesn’t know what it is for a reason. It’s called responsible parenting. Happy schooling, it’s gonna be a good ride from here on out…
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